What has always been the simplest way to generate home based business? Referrals from existing customers with their friends and families.
Creating raving fans who sing your praises to others is both least expensive & most productive form of advertising. A lot of people tune out traditional method of advertising. Only 1 1 in 6 television commercials actually generate a confident return on investment. Nobody under 70 uses Yellow Pages for anything. But over 80% of consumers will make a purchasing decision based on the input of friends and family.
Social media marketing provides the electronic platform for word of mouth marketing to exist. Over 800 million users worldwide use Facebook. The common Facebook user has 130 friends and is connected to over 80 Pages, Groups, and Events. Over 1 billion tweets venture out every week. YouTube has over 100 million views per day. The potential for your message to be spread by raving fans is more prevalent today through social media than any other time in the annals of business. Can your organization afford not to take part in this marketing revolution?
If you’re like me, you learn from making mistakes. However, when you can learn from the mistakes of others, then you will achieve success quicker. So why not learn from the mistakes of others? Below are a few common mistakes new marketers make when attempting to create and implement a social media marketing plan:
I’ll figure it out as I go- the largest time waster is going into a social media marketing campaign without the plan. Take the time to get educated on social networking sites. Not all sites were created for businesses. Also, once you learn a site, learn all of the benefits of the website. Correcting mistakes is very frustrating and will lead to many companies abandoning their plan and walking from the strategy. Instead, learn the basics of setting up these site, understand the different options, and spend your time engaging instead of fixing problems. You can find good online educational programs on the market that can teach business owners on how to create and implement a social media marketing plan.
Let’s add 100 sites in a single day- it’s tempting to venture out and develop a Facebook, Twitter, LinkedIn, StumbleUpon, Digg, Delicious, YouTube, and Foursquare account all at once. But the problem with this strategy is that if you grow too fast, you won’t be able to keep up with all the great things about each site. The very best approach is to create one site, like Facebook, learn the facts and properly implement. Create your Fan page, join groups, take part in events, and build relationships others. If you start up 12 at once, you won’t be as active as well as your lack of participation could defeat your current goal. It’s easier to have 1 or 2 2 completely utilized social networking sites than 100 poorly designed and ignored platforms.
Profiles don’t matter- users of social media marketing won’t engage with individuals who don’t possess complete profiles. Given the popularity of Twitter, Facebook, and Google+, lots of people will see you before they find your website. If they find your site and you also have a pic of one’s logo, no pic, or hardly any personal information, then they will most likely ignore you. Your profile can be your first impression, so be creative, be thorough, but most importantly, be personable.
Here’s the pitch- here’s the largest stumbling block for most beginning marketers. After Social Media Brand Management agency have an audience, they feel compelled to broadcast their message to the masses. This sort of media is really a huge mistake and you will be ignored if you try out this on social media. Traditional one way marketing practices certainly are a dying breed and attempting to imitate these ineffective methods on a new medium will yield the same failed results. Instead of selling your product, educate the masses and establish yourself as an expert in the field where you are practicing. For instance, if you are an agent, instead of promoting yourself as well as your site, educate homeowners on which they can do to sell a house themselves. In reality, only a small percentage of individuals will act on do-it-yourself content. By providing valuable information, you will become an expert on the subject. Then, when the reader is preparing to sell her or his house, they will probably ask for your services.
Same method of communication- not everyone receives information through the same medium. Some people like to read, others like video, plus some people will be attracted to pictures on your site. The main element is to mix up the way you post. If you simply put out a blog every day, your followers can be blind to your communication method. Change it up a little. Assuming you have a blog one day, then put up a simple video the next. Post and tag people in pictures later in the week. The more variety in your posts, the more interaction you will achieve.
Peaks and valleys- be consistent in your social media marketing activity. This doesn’t mean that you must make posts multiple times each day. But if your goal would be to make 30 Facebook posts per month, you’ll find it’s easier to have 1 post per day than 3 days with 10 posts.
Do it all yourself- did you ever have multiple email accounts? I used to have a hotmail, yahoo, and gmail account that I’d use to talk to people. Having to log into multiple accounts each day to check the emails became annoying, frustrating, and ineffective. The truth is, it became to frustrating to get this done and I hardly ever used my email. However, once I learned to load most of my email accounts into Outlook, I was able to efficiently check and utilize the benefits of email. The same applies to social media. When you have to log into and log off of 5 different social media sites each day, it’ll become tiresome and your degree of engagements on these sites will dwindle. Therefore, utilizing tools which will allow you to log into all of your social media makes up about interactions may be the easiest way to ensure that you consistently implement your social media marketing plan. Again, there are a few good all-in-one social media marketing dashboards that will enable you to streamline your accounts and social media efforts.
In summary, if you’re a small business owner seeking to create a social media marketing plan for your business, then you absolutely should learn how to utilize the technology and find tools to work with you in the daily utilization. If you don’t know how to build a house and you don’t have a hammer, that house isn’t likely to get built. By firmly taking the steps listed above in this posting, it will be possible to quickly and effectively create & implement your own profitable social media marketing plan.